Fund & Product Selection Policy
Per AMFI DDQ Section 2.6 | AMFI Master Circular | SEBI Guidelines on Suitability & Conflict of
Interest
Gaurav Singhvi | 143128 | Initial Reg: 11-Mar-2018 | Valid Until: 09-Mar-2029 | Effective: July
2026
Purpose of This Policy
This Fund & Product Selection Policy describes the framework used by Gaurav Singhvi
(143128) to select, recommend, and review financial products for investors. This policy is prepared in
accordance with AMFI DDQ Section 2.6, AMFI Master Circular January 2026, and applicable SEBI guidelines on
investor suitability and conflict of interest management. We are committed to recommending only those products
that are genuinely suitable for each investor based on their individual profile.
⚠️ Core Principle — Suitability Above All
Every product recommendation made by Gaurav Singhvi is based SOLELY on the investor's risk profile, financial
goals, investment horizon, and financial capacity. Commission rates, incentives, or commercial considerations
from AMCs or product manufacturers have NO influence on our recommendations. Investor suitability is
non-negotiable.
1. Our 4-Step Product Selection Process
01
Investor Profiling
Structured risk assessment to understand goals, horizon, income, liabilities, and risk tolerance
02
Product Mapping
Match investor profile to suitable product categories using SEBI Riskometer and asset allocation
framework
03
Scheme Evaluation
Evaluate specific schemes using quantitative and qualitative criteria — performance, costs, AMC
reputation
04
Recommendation & Review
Present suitable options. Final decision always with investor. Periodic review at least annually.
2. Investor Risk Profiling
Before recommending any product, Gaurav Singhvi conducts a structured investor risk profiling exercise
covering:
- Age & Life Stage — Investment horizon typically decreases as investors approach
retirement
- Income & Surplus — Monthly investable surplus after expenses and emergency fund
allocation
- Existing Liabilities — Home loan, personal loan, education loan EMIs affecting investable
capacity
- Financial Goals — Short-term (less than 3 years), medium-term (3-7 years), long-term (7+
years)
- Risk Tolerance — Emotional and financial capacity to absorb temporary portfolio losses
- Investment Experience — First-time investor vs experienced investor — affects product
complexity
- Tax Bracket — Relevant for recommending tax-efficient investment options like ELSS
- Liquidity Needs — Emergency fund adequacy, upcoming financial commitments in next 3 years
3. Risk Profile Categories & Product Suitability Matrix
| Risk Profile |
Suitable Fund Categories |
Suitable Products |
Avoid |
Recommended Horizon |
🟢 Conservative Low risk tolerance, capital preservation priority
|
Liquid, Overnight, Ultra Short Duration, Money Market, Short Duration Debt, Conservative Hybrid |
Debt MFs, Liquid MFs, Term Insurance, Endowment |
Small Cap, Sector/Thematic, Long Duration Debt, High Yield Credit, PMS |
Less than 3 years |
🟡 Moderate Moderate risk, balanced growth |
Balanced Advantage, Aggressive Hybrid, Large Cap, Multi Cap, Index Funds, Balanced Hybrid |
Hybrid MFs, Large Cap MFs, Index Funds, Term + Health Insurance |
Small Cap (primary), Sector Funds (primary), Long Duration Debt |
3 to 7 years |
🔴 Aggressive High risk tolerance, wealth creation focus |
Flexi Cap, Mid Cap, Small Cap, ELSS, Thematic, Sectoral, International Funds |
Diversified Equity MFs, ELSS, PMS (Min Rs.50L) |
Liquid/Overnight for long-term goals, Capital Protection schemes |
7+ years |
Note: This matrix is indicative. Actual recommendations depend on the individual
investor's complete profile. A Moderate investor may hold some Aggressive products for long-term goals and vice
versa, based on goal-based allocation.
4. Scheme Evaluation Criteria
Once the appropriate category is identified, Gaurav Singhvi evaluates specific schemes using the
following criteria:
📈
Performance Track Record
3-year and 5-year returns vs benchmark and category average. Consistency of outperformance across market
cycles.
👨💼
Fund Manager Quality
Fund manager's experience, track record across market cycles, stability (low turnover), and investment
philosophy.
🏢
AMC Reputation & Stability
AMC's AUM size, years of operation, parent company stability, regulatory compliance history, and overall
franchise strength.
💰
Expense Ratio (TER)
Total Expense Ratio compared to category average. Lower TER (all else equal) means better net returns for
investors.
📊
Risk-Adjusted Returns
Sharpe Ratio, Sortino Ratio, Standard Deviation — evaluating how much return is generated per unit of
risk taken.
💧
Liquidity & Portfolio Quality
Portfolio concentration, liquidity of underlying securities, credit quality (for debt), sector/stock
concentration risks.
📏
Fund Size (AUM)
Adequate AUM to ensure liquidity and operational efficiency. Avoid very small funds with closure risk and
very large funds in mid/small cap categories.
🎯
Investment Style Consistency
Does the fund follow its stated investment mandate? Style drift (e.g. large cap fund buying small caps)
is a red flag.
5. Conflict of Interest Policy
Our Formal Declaration — No Commission-Driven
Recommendations
Gaurav Singhvi formally declares that:
✓ Commission rates received from AMCs have NO influence on fund recommendations
✓ We do not maintain any formal or informal "preferred AMC" list for commercial reasons
✓ We do not participate in AMC-sponsored holidays, trips, or gifts that create conflict of interest
✓ We do not receive any incentives, rebates, or benefits beyond the standard trail commission disclosed
on our website
✓ Scheme recommendations are documented with rationale before presentation to investors
✓ We do not switch investors between schemes to generate additional commission (churning)
✓ Direct Plans are always disclosed as an alternative, even though we do not facilitate them
Practices We Strictly Prohibit (Conflict of Interest):
- Recommending schemes based on higher commission rates or incentives
- Churning — unnecessary switching of investor portfolios to generate commissions
- Accepting non-cash benefits, gifts above regulatory limits, or sponsored trips from AMCs
- Recommending close-ended NFOs or illiquid products without full risk disclosure
- Recommending products outside investor risk profile without written unsuitability declaration
6. Unsuitability Declaration Process
If an investor wishes to invest in a product that does not match their assessed risk profile, Gaurav
Singhvi follows this process:
- Step 1 — Inform: Gaurav Singhvi will clearly communicate in writing that the chosen product
is outside the investor's risk profile
- Step 2 — Explain Risks: A detailed explanation of the specific risks of the product —
volatility, liquidity, downside potential
- Step 3 — Formal Declaration: Investor must sign a formal Unsuitability Declaration
acknowledging the risk mismatch
- Step 4 — Process Transaction: Only after receiving the signed declaration will the
transaction be processed
- Step 5 — Record Keeping: Unsuitability declarations are maintained for a minimum of 8 years
as part of client records
7. Portfolio Review Policy
- Annual Review: Gaurav Singhvi conducts a comprehensive portfolio review with every investor
at least once a year
- Triggered Review: Additional reviews are initiated when there is a material change in
investor's financial situation, goals, or life stage
- Market Event Review: During significant market events (15%+ correction or rally), investors
are proactively communicated with
- Fund Change Review: When a recommended scheme undergoes fundamental changes (fund manager
change, mandate change, merger), investors are informed and alternatives reviewed
- Rebalancing: Portfolio rebalancing is recommended when actual asset allocation deviates
significantly (more than 10%) from target allocation
8. Product-Specific Selection Policies
Insurance Products
- Insurance need analysis conducted before any insurance recommendation — Human Life Value (HLV) method used
for life cover calculation
- Term insurance is always the primary recommendation for life cover — investment-linked products recommended
only for specific needs
- Health insurance coverage adequacy reviewed against medical inflation and family health history
- Insurance is the subject matter of solicitation. Policy documents shared before purchase decision
Portfolio Management Services (PMS)
- PMS recommended ONLY for investors with investable surplus above Rs. 50 Lakhs in this specific asset class
- Only Aggressive risk profile investors with minimum 5-year horizon are considered for PMS
- PMS manager track record, strategy, fee structure (fixed + performance fees) evaluated before
recommendation
- Concentration risk, liquidity risk, and manager risk specifically disclosed before PMS investment
9. Record Keeping & Compliance
- All investor risk profiles, financial goal discussions, and recommendation rationale are documented and
maintained
- Records retained for minimum 8 years as per SEBI and AMFI requirements
- All unsuitability declarations maintained as permanent client records
- This Fund Selection Policy is reviewed and updated at least annually or when there are regulatory changes
- Policy is available for inspection by AMFI, SEBI, or any regulatory authority on request
Formal Declaration by Gaurav Singhvi
I, Gaurav Singhvi (Proprietor), on behalf of Gaurav Singhvi (143128), hereby
declare that this Fund & Product Selection Policy represents our genuine commitment to investor-first
recommendations. This policy is followed in letter and spirit in all our client interactions. Any deviation from
this policy can be reported to AMFI at igrc@amfiindia.com or to SEBI SCORES at scores.sebi.gov.in.
Contact for policy queries:
Gaurav Singhvi | Proprietor | gauravsinghvimf@gmail.com | 9904336060 | www.cfpgauravsinghvi.com
Regulatory Reference: AMFI DDQ Section 2.6 | AMFI Master Circular January 2026 |
SEBI Master Circular for Mutual Funds | SEBI Circular on Suitability Assessment
Effective Date: July 2026 | Last Updated: July 2026 | Gaurav Singhvi | 143128 | Reviewed annually